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ADVERTISEMENT AND ITS IMPACT ON CUSTOMER BAHAVIOUR: A STUDY ON MOBILE PHONE SERVICE PROVIDERS IN KERALA
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| Format: | Printed Book |
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POST GRADUATE DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES SRI C ACHUTHA MENON GOVERNMENT COLLEGE, THRISSUR, KERALA
2013
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| Online Access: | http://10.26.1.76/ks/004764pdf |