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THE CONSUMER PERCEPTION AND RATING OF PRIVATE LABEL IN THE ORGANIZED RETAIL CHAINS IN KERALA.
The time has come where store brands are shaping the future of modern trade outlets in India. The private label brand was introduced as an alternative to national brands. Initially it was positioned as low price and low quality, the own brands have moved a long way in establishing its identity. The...
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| Format: | Printed Book |
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International Journal of Engineering Research & Technology (IJERT)
2013
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| Online Access: | http://10.26.1.76/ks/004646.pdf |