Branding in modern marketing: a study of its impact on marketing of consumer products/

Sonraí Bibleagrafaíochta
Main Authors: Mathew Jacob, Researcher, Bino Thomas, Guide
Údar Corparáideach: Mahatma Gandhi University, Kottayam Department of Commerce, St Albert's College, Ernakulam
Formáid: Ph.D Thesis
Foilsithe: Kottayam: Mahatma Gandhi University, 2015.
Ábhair:
Thesis(Ph. D)-Commerce.
Dissertations, Academic(Ph.D)
Marketing role of Brand names
Marketing
Branding
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