Branding in modern marketing: a study of its impact on marketing of consumer products/

Bibliographic Details
Main Authors:	Mathew Jacob, Researcher, Bino Thomas, Guide
Corporate Author:	Mahatma Gandhi University, Kottayam Department of Commerce, St Albert's College, Ernakulam
Format:	Ph.D Thesis
Published:	Kottayam: Mahatma Gandhi University, 2015.
Subjects:	Thesis(Ph. D)-Commerce. Dissertations, Academic(Ph.D) Marketing role of Brand names Marketing Branding
Online Access:	http://www.mgutheses.in/page/?q=T%202615&search=&page=1&rad=acc

Holdings details from MG University
Call Number:	RT 658.827 Q5
Copy	Live Status Unavailable

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