Branding in modern marketing: a study of its impact on marketing of consumer products/

Bibliographic Details
Main Authors: Mathew Jacob, Researcher, Bino Thomas, Guide
Corporate Author: Mahatma Gandhi University, Kottayam Department of Commerce, St Albert's College, Ernakulam
Format: Ph.D Thesis
Published: Kottayam: Mahatma Gandhi University, 2015.
Subjects:
Thesis(Ph. D)-Commerce.
Dissertations, Academic(Ph.D)
Marketing role of Brand names
Marketing
Branding
Online Access:http://www.mgutheses.in/page/?q=T%202615&search=&page=1&rad=acc

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