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Branding in modern marketing: a study of its impact on marketing of consumer products/

Bibliografski detalji
Glavni autori:	Mathew Jacob, Researcher, Bino Thomas, Guide
Autor kompanije:	Mahatma Gandhi University, Kottayam Department of Commerce, St Albert's College, Ernakulam
Format:	Ph.D Thesis
Izdano:	Kottayam: Mahatma Gandhi University, 2015.
Teme:	Thesis(Ph. D)-Commerce. Dissertations, Academic(Ph.D) Marketing role of Brand names Marketing Branding
Online pristup:	http://www.mgutheses.in/page/?q=T%202615&search=&page=1&rad=acc

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