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Branding in modern marketing: a study of its impact on marketing of consumer products/
| Main Authors: | , |
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| Corporate Author: | |
| Format: | Ph.D Thesis |
| Published: |
Kottayam:
Mahatma Gandhi University,
2015.
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| Subjects: | |
| Online Access: | http://www.mgutheses.in/page/?q=T%202615&search=&page=1&rad=acc |
| Physical Description: | 324p. |
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| Bibliography: | Includes bibliographical references. |