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Kerala Tourism At a Glance
This article provides an overview of Kerala's tourism industry and explains the developmental initiatives taken by the state to showcase tourism products like ayurveda, backwaters, festivals, etc., as well as to market Kerala Tourism as a super brand. It explains marketing and advertising strat...
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| Format: | Printed Book |
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Marketing Mastermind 2009
2009
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| Online Access: | http://10.26.1.76/ks/004113.doc |