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Relevance of Social Marketing in Kudumbashree
This paper explores the potential for social marketing application for community mobilization. For this purpose, Kudubhashree, a poverty eradication programme initiated by Govt of Kerala is used as a case study. The discussion in the paper focuses on the problems and challenges related to the scalin...
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| Format: | Printed Book |
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International Marketing Conference on Marketing & Society, 8-10 April, 2007, IIMK
2007
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| Online Access: | http://10.26.1.76/ks/002436.pdf |