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Prohibition! A Constitutional Promise And The Reality A study on Indian Made Foreign Liquor Markets in Kerala
Kerala has become very materialistic. Rapid changes have taken place in the material culture, but there has been no change at all in the State's non-material culture. Kerala society is caught in a cultural lag. The alcohol consumption rate in the state has increased manifold and it is today one...
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| Format: | Printed Book |
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International Marketing Conference on Marketing & Society, 8-10 April, 2007, IIMK
2007
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| Online Access: | http://10.26.1.76/ks/002426.pdf |