Impact of Quality on Ethics and Social Responsibility in Marketing, in Industries in Kerala in the present Indian Scenario

The paper `Impact of Quality on Ethics and Social Responsibility in Marketing in Industries in Kerala in the present Indian scenario' highlights the observations, based on a descriptive research carried out in five leading industries in Kerala, in the private and public sector. Ethics and socia...

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Bibliographic Details
Main Author: N.R.U.K. Kartha and V.P.Jagathy Raj
Format: Printed Book
Published: International Marketing Conference on Marketing & Society, 8-10 April, 2007, IIMK 2007
Online Access:http://10.26.1.76/ks/002373.pdf

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