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Ethics in Public Health Research Masters of Marketing: Bringing Private Sector Skills toPublic Health Partnerships
Skill in marketing is a scarce resource in public health, especially in developing countries. The Global Public-Private Partnership for Handwashing with Soap set out to tap the consumer marketing skills of industry for national handwashing programs.Lessons learned from commercial marketers included...
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| Format: | Printed Book |
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American Journal of Public Health | April 2007, Vol 97, No. 4
2007
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| Online Access: | http://10.26.1.76/ks/002352.pdf |