IMAGING THE AUDIENCE

Based on participant observation and ethnographic interviews this paper examines the ways in which the popular film business in India anticipates audiences. I explore filmmakers' perceptions of audiences and their attempts to map the audience in the absence of formal market research of the Holl...

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Detaylı Bibliyografya
Yazar: Lakshmi Srinivas
Materyal Türü: Printed Book
Baskı/Yayın Bilgisi: South Asian Popular Culture Vol. 3, No. 2, October 2005, pp. 101-116 2005
Online Erişim:http://10.26.1.76/ks/001301.pdf
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245 |a IMAGING THE AUDIENCE 
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260 |b South Asian Popular Culture Vol. 3, No. 2, October 2005, pp. 101-116 
520 |a Based on participant observation and ethnographic interviews this paper examines the ways in which the popular film business in India anticipates audiences. I explore filmmakers' perceptions of audiences and their attempts to map the audience in the absence of formal market research of the Hollywood variety. Through an identification of conceptualizations and classifications of audiences made by those within the film business, the paper addresses some of the constraints and challenges faced by filmmakers and the related construction of the audience. 
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