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IMAGING THE AUDIENCE
Based on participant observation and ethnographic interviews this paper examines the ways in which the popular film business in India anticipates audiences. I explore filmmakers' perceptions of audiences and their attempts to map the audience in the absence of formal market research of the Holl...
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| Format: | Printed Book |
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South Asian Popular Culture Vol. 3, No. 2, October 2005, pp. 101-116
2005
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| Online Access: | http://10.26.1.76/ks/001301.pdf |