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Hospitality marketing : principles and practice /

"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully appli...

全面介紹

書目詳細資料
主要作者: Bowie, David
其他作者: Buttle, Francis
格式: Printed Book
出版: London: Routledge, 2011.
版:2nd ed.
主題:

MG University

持有資料詳情 MG University
索引號: 647.068 8 Q1
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