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Hospitality marketing : principles and practice /

"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully appli...

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Bibliographic Details
Main Author: Bowie, David
Other Authors: Buttle, Francis
Format: Printed Book
Published: London: Routledge, 2011.
Edition:2nd ed.
Subjects:

MG University

Holdings details from MG University
Call Number: 647.068 8 Q1
Copy Live Status Unavailable