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Hospitality marketing : principles and practice /

"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully appli...

詳細記述

書誌詳細
第一著者: Bowie, David
その他の著者: Buttle, Francis
フォーマット: Printed Book
出版事項: London: Routledge, 2011.
版:2nd ed.
主題:

MG University

予約・返却請求 MG University
請求記号: 647.068 8 Q1
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