Wird geladen...

Hospitality marketing : principles and practice /

"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully appli...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Bowie, David
Weitere Verfasser: Buttle, Francis
Format: Printed Book
Veröffentlicht: London: Routledge, 2011.
Ausgabe:2nd ed.
Schlagworte:

MG University

Bestandesangaben von MG University
Signatur: 647.068 8 Q1
Exemplar Live-Status nicht verfügbar