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Hospitality marketing : principles and practice /

"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully appli...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Bowie, David
Andre forfattere: Buttle, Francis
Format: Printed Book
Udgivet: London: Routledge, 2011.
Udgivelse:2nd ed.
Fag:

MG University

Detaljer om beholdninger fra MG University
Klassifikationsnummer: 647.068 8 Q1
Kopi Live Status Unavailable