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Hospitality marketing : principles and practice /

"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully appli...

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Dades bibliogràfiques
Autor principal: Bowie, David
Altres autors: Buttle, Francis
Format: Printed Book
Publicat: London: Routledge, 2011.
Edició:2nd ed.
Matèries:

MG University

Detall dels fons de MG University
Signatura: 647.068 8 Q1
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