Influence of the country-of-origin on buyer assessment: a study among car owners in Kerala/

Bibliographic Details
Main Author: Sindhu P Nair
Corporate Author: Mahatma Gandhi University, Kottayam School of Management and Business Studies
Other Authors: Sulaiman E
Format: Ph.D Thesis
Published: Kottayam: Mahatma Gandhi University, 2014
Subjects:
Thesis (Ph.D) - Philosophy
Dissertations, Academic (Ph D)
Car(Automobiles)-Marketing
Consumer behaviour-Kerala
Online Access:http://www.mgutheses.in/page/?q=T%202419&search=&page=1&rad=acc#Page
Description
Physical Description:xvii, 246p.
Bibliography:Includes bibliographical references

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