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|a 9780749453862
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| 082 |
0 |
0 |
|a 658.800 72
|b P9
|
| 100 |
1 |
|
|a McDonald, Malcolm.
|9 6303
|
| 245 |
1 |
0 |
|a Marketing accountability:
|b how to measure marketing effectiveness /
|c Malcolm McDonald and Peter Mouncey.
|
| 260 |
|
|
|a London ;
|b Kogan Page,
|c 2009.
|
| 300 |
|
|
|a viii, 293 p. :
|b ill. ;
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing-Management.
|9 2890
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| 650 |
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0 |
|a Marketing-Cost effectiveness.
|9 6304
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| 700 |
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|a Mouncey, Peter.
|9 6305
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| 942 |
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|c BK
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|d 2013-07-16
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|o 658.800 72 P9
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|y BK
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