Marketing management: a strategic decision-making approach

Bibliographic Details
Main Authors: Mullins, John W; Author, Walker, Orville C; Author
Format: Printed Book
Published: New York, McGraw-Hill/Irwin 2010
Edition:7th ed
Subjects:
Marketing-Management
Description
Item Description:Includes index
John W Mullins and Orville C Walker
ISBN:978-007-126776-2

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