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| LEADER |
007720000a22002410004500 |
| 020 |
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|a 978-0-07-017146-6
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| 082 |
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|a 658.802 Q1
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| 100 |
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|a Mullins, John W; Author
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| 100 |
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|a Walker, Orville C; Author
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| 245 |
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|a Marketing strategy: a decision-focused approach
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| 250 |
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|a 7th ed
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| 260 |
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|a New York, McGraw-Hill
|e 2006
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| 260 |
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|c 2011
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| 460 |
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|a xv,352p
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| 465 |
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|a RS0.00
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| 500 |
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|a Includes index
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| 500 |
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|a Orville C Walker and John W Mullins
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| 650 |
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|a Marketing strategy
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| 650 |
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|a Marketing-Strategic planning
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| 650 |
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|a Strategic marketing
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| 942 |
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|c BK
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| 999 |
|
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|c 44808
|d 44808
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| 952 |
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|0 0
|1 0
|4 0
|6 658_802000000000000_Q1
|7 0
|8 ENG
|9 45506
|a MGUL
|b MGUL
|d 2013-07-16
|e RS0.00
|l 2
|o 658.802 Q1
|p 43082
|r 2014-04-25
|s 2014-04-06
|w 2013-07-16
|y BK
|