Marketing strategy: a decision-focused approach

Bibliographic Details
Main Authors:	Mullins, John W; Author, Walker, Orville C; Author
Format:	Printed Book
Published:	New York, McGraw-Hill 2011
Edition:	7th ed
Subjects:	Marketing strategy Marketing-Strategic planning Strategic marketing

Holdings details from MG University
Call Number:	658.802 Q1
Copy	Live Status Unavailable

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