APA Edition Citation

Mullins, J. W. A., & Walker, O. C. A. (2011). Marketing strategy: A decision-focused approach (7th ed.).

Chicago Edition Citation

Mullins, John W; Author, and Orville C; Author Walker. Marketing Strategy: A Decision-focused Approach. 7th ed. New York, McGraw-Hill, 2011.

MLA Edition Citation

Mullins, John W; Author, and Orville C; Author Walker. Marketing Strategy: A Decision-focused Approach. 7th ed. 2011.