APA Edition Citation

Ajay Pandit; Author, Bitner, M. J. A., Gremler, D. D. A., & Zeithaml, V. A. A. (2010). Services marketing: Integrating customer focus across the firm (4th ed.).

Chicago Edition Citation

Ajay Pandit; Author, Mary Jo; Author Bitner, Dwayne D; Author Gremler, and Valerie A; Author Zeithaml. Services Marketing: Integrating Customer Focus Across the Firm. 4th ed. New Delhi, Tata McGraw-Hill Education Private Limited, 2010.

MLA Edition Citation

Ajay Pandit; Author, et al. Services Marketing: Integrating Customer Focus Across the Firm. 4th ed. 2010.