A study of brand life cycle of selected tourism products in Kerala

書誌詳細
主要な著者: Chandramohanan Asan, G; Researcher, Mukunda Das, V; Guide
フォーマット: Ph.D Thesis
出版事項: Kottayam, Mahatma Gandhi University 2009
版:Ph.D
主題:
Brand name products-Kerala
Dissertations, Academic (Ph.D)
Thesis (Ph.D)-Management Studies
Tourist trade products-Kerala-Brand life
その他の書誌記述
記述事項:Awarded on 24.12.2009
G Chandramohanan Asan; Guided by Dr V Mukunda Das
Includes bibliographical references
Research centre, Rajagiri College of Social Sciences Kalamassery, Cochin, Kerala

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