A study of brand life cycle of selected tourism products in Kerala

Xehetasun bibliografikoak
Egile Nagusiak: Chandramohanan Asan, G; Researcher, Mukunda Das, V; Guide
Formatua: Ph.D Thesis
Argitaratua: Kottayam, Mahatma Gandhi University 2009
Edizioa:Ph.D
Gaiak:
Brand name products-Kerala
Dissertations, Academic (Ph.D)
Thesis (Ph.D)-Management Studies
Tourist trade products-Kerala-Brand life
Deskribapena
Alearen deskribapena:Awarded on 24.12.2009
G Chandramohanan Asan; Guided by Dr V Mukunda Das
Includes bibliographical references
Research centre, Rajagiri College of Social Sciences Kalamassery, Cochin, Kerala

Antzeko izenburuak