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A study of brand life cycle of selected tourism products in Kerala
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| Format: | Ph.D Thesis |
| Udgivet: |
Kottayam, Mahatma Gandhi University
2009
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| Udgivelse: | Ph.D |
| Fag: |
| Emne beskrivelse: | Awarded on 24.12.2009 G Chandramohanan Asan; Guided by Dr V Mukunda Das Includes bibliographical references Research centre, Rajagiri College of Social Sciences Kalamassery, Cochin, Kerala |
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