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A study of brand life cycle of selected tourism products in Kerala

Bibliographic Details
Main Authors: Chandramohanan Asan, G; Researcher, Mukunda Das, V; Guide
Format: Ph.D Thesis
Published: Kottayam, Mahatma Gandhi University 2009
Edition:Ph.D
Subjects:
Description
Item Description:Awarded on 24.12.2009
G Chandramohanan Asan; Guided by Dr V Mukunda Das
Includes bibliographical references
Research centre, Rajagiri College of Social Sciences Kalamassery, Cochin, Kerala