Creativity in advertising: impact on communication effect and consumer purchase behaviour

Bibliographische Detailangaben
Hauptverfasser: James Thomas Kunnanatt; Guide, Jojo Paul; Researcher, Razeena Padmam, M S; Guide
Format: Ph.D Thesis
Veröffentlicht: Kottayam, Mahatma Gandhi University 2001
Ausgabe:Ph.D
Schlagworte:
Advertising
Consumer behavior
Creative ability
Dissertations, Academic (Ph.D)
Thesis (Ph.D)-Management
Beschreibung
Beschreibung:Department of Business Administration, Rajagiri college of Social sciences Kalamassery, Ernakulam, Kerala
Includes bibliographical references
Jojo Paul; Guided by Dr James Thomas Kunnanatt and Dr Razeena Padmam

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