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Creativity in advertising: impact on communication effect and consumer purchase behaviour
| Main Authors: | , , |
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| Format: | Ph.D Thesis |
| Published: |
Kottayam, Mahatma Gandhi University
2001
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| Edition: | Ph.D |
| Subjects: |
| Item Description: | Department of Business Administration, Rajagiri college of Social sciences Kalamassery, Ernakulam, Kerala Includes bibliographical references Jojo Paul; Guided by Dr James Thomas Kunnanatt and Dr Razeena Padmam |
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