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LEADER |
007820000a22002410004500 |
020 |
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|a 0-07-059410-4
|
082 |
|
|
|a 658.8 P5
|
100 |
|
|
|a McCarthy, E Jerome; Author
|
100 |
|
|
|a Perreault, William D; Author
|
245 |
|
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|a Basic marketing: a global-managerial approach
|
250 |
|
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|
260 |
|
|
|a New Delhi, Tata McGraw-Hill Publishing Company Ltd
|
260 |
|
|
|c 2005
|
460 |
|
|
|a xli,793+44p
|
463 |
|
|
|a CD-ROM
|
465 |
|
|
|a GBP1,210.00
|
500 |
|
|
|a Includes bibliographical references and index
|
500 |
|
|
|a William D Perreault and E Jerome McCarthy
|
650 |
|
|
|a Management
|
650 |
|
|
|a Marketing
|
942 |
|
|
|c BK
|
999 |
|
|
|c 35465
|d 35465
|
952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_P5
|7 0
|8 ENG
|9 35872
|a MGUL
|b MGUL
|d 2013-07-16
|e GBP1,210.00
|l 0
|o 658.8 P5
|p 35329
|r 2013-07-16
|w 2013-07-16
|y BK
|