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Basic marketing: a global-managerial approach

Bibliographic Details
Main Authors: McCarthy, E Jerome; Author, Perreault, William D; Author
Format: Printed Book
Published: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2005
Subjects:
LEADER 007820000a22002410004500
020 |a 0-07-059410-4 
082 |a 658.8 P5 
100 |a McCarthy, E Jerome; Author 
100 |a Perreault, William D; Author 
245 |a Basic marketing: a global-managerial approach 
250
260 |a New Delhi, Tata McGraw-Hill Publishing Company Ltd 
260 |c 2005 
460 |a xli,793+44p 
463 |a CD-ROM 
465 |a GBP1,210.00 
500 |a Includes bibliographical references and index 
500 |a William D Perreault and E Jerome McCarthy 
650 |a Management 
650 |a Marketing 
942 |c BK 
999 |c 35465  |d 35465 
952 |0 0  |1 0  |4 0  |6 658_800000000000000_P5  |7 0  |8 ENG  |9 35872  |a MGUL  |b MGUL  |d 2013-07-16  |e GBP1,210.00  |l 0  |o 658.8 P5  |p 35329  |r 2013-07-16  |w 2013-07-16  |y BK