APA Edition Citation

Bitner, M. J. A., & Zeithaml, V. A. A. (2003). Services marketing: Integrating customer focus across the firm (Ed.3.).

Chicago Edition Citation

Bitner, Mary Jo; Author, and Valerie A; Author Zeithaml. Services Marketing: Integrating Customer Focus Across the Firm. Ed.3. New Delhi, Tata McGraw-Hill Publishing Company Ltd, 2003.

MLA Edition Citation

Bitner, Mary Jo; Author, and Valerie A; Author Zeithaml. Services Marketing: Integrating Customer Focus Across the Firm. Ed.3. 2003.