Advertising in Kerala: its influence on select consumer non-durables

Bibliografiske detaljer
Main Authors: Gopakumar, K C; Researcher, Ramesh, B; Guide
Format: Ph.D Thesis
Udgivet: Kottayam, Mahatma Gandhi University 2004
Udgivelse:Ph.D
Fag:
Advertising
Consumer goods
Dissertations, Academic (Ph.D)
Durable goods, Consumer
Kerala
Thesis (Ph.D)-Social sciences
Beskrivelse
Emne beskrivelse:Awarded on 30.11.2004
Includes bibliographical references
K C Gopakumar; Guided by Dr B Ramesh
School of Social sciences, Mahatma Gandhi University Kottayam, Kerala

Lignende værker