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Consumer behavior: concepts and applications

Bibliografiske detaljer
Main Authors: Della Bitta, Albert J; Author, Loudon, David L; Author
Format: Printed Book
Udgivet: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2002
Udgivelse:Ed.4
Fag:
Beskrivelse
Emne beskrivelse:David L Loudon and Albert J Della Bitta
Includes bibliographical references and index
ISBN:0-07-047381-1