Advertising and promotion: an integrated marketing communications perspective

Bibliografiska uppgifter
Huvudupphovsmän: Belch, George E; Author, Belch, Michael A; Author
Materialtyp: Printed Book
Publicerad: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2001
Upplaga:Ed.5
Ämnen:
Advertising
Communication in marketing
Foreign trade promotion
Management

MG University

Beståndsuppgifter i MG University
Signum: 659.1 P11
Exemplar Status otillgänglig

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