Advertising and promotion: an integrated marketing communications perspective

Bibliographic Details
Main Authors: Belch, George E; Author, Belch, Michael A; Author
Format: Printed Book
Published: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2001
Edition:Ed.5
Subjects:
Advertising
Communication in marketing
Foreign trade promotion
Management

MG University

Holdings details from MG University
Call Number: 659.1 P11
Copy Live Status Unavailable

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