Advertising and promotion: an integrated marketing communications perspective

Sonraí Bibleagrafaíochta
Main Authors: Belch, George E; Author, Belch, Michael A; Author
Formáid: Printed Book
Foilsithe: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2001
Eagrán:Ed.5
Ábhair:
Advertising
Communication in marketing
Foreign trade promotion
Management

MG University

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Gairmuimhir: 659.1 P11
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