APA Edition Citation

Belch, G. E. A., & Belch, M. A. A. (2001). Advertising and promotion: An integrated marketing communications perspective (Ed.5.).

Chicago Edition Citation

Belch, George E; Author, and Michael A; Author Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. Ed.5. New Delhi, Tata McGraw-Hill Publishing Company Ltd, 2001.

MLA Edition Citation

Belch, George E; Author, and Michael A; Author Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. Ed.5. 2001.