Strategic advertising management

Détails bibliographiques
Auteurs principaux: Elliott, Richard; Author, Percy, Larry; Author, Rossiter, John R; Author
Format: Printed Book
Publié: Oxford, Oxford University Press 2001
Sujets:
Advertising- Management
Description
Description:Includes index
Larry Percy, John R Rossiter and Richard Elliott
ISBN:0-19-878232-2

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