Creativity in product innovation

Bibliographic Details
Main Authors:	Goldenberg, Jacob; Author, Mazursky, David; Author
Format:	Printed Book
Published:	Cambridge, Cambridge University Press 2002
Subjects:	Marketing- Management Personality and creative ability Product management

Description
Item Description:	Includes index Jacob Goldenberg and David Mazursky
ISBN:	0-521-00249-4

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