APA Edition Citation

Vithala R Rao Joel H Steckel. (2006). Analysis for strategic marketing. Pearson.

Chicago Edition Citation

Vithala R Rao Joel H Steckel. Analysis for Strategic Marketing. New Delhi: Pearson, 2006.

MLA Edition Citation

Vithala R Rao Joel H Steckel. Analysis for Strategic Marketing. Pearson, 2006.

Warning: These citations may not always be 100% accurate.