The influence of customer based brand equity on buying behaviour - A study with special reference to convenience goods in Kerala

Bibliographic Details
Main Author: Sibichan Joseph
Format: Ph.D Thesis
Published: Kottayam School of Management and Business Studies 2016
Subjects:
Brand Management > Brand Management - Buying Behaviour > Brand Management - Buying Behaviour- convenience goods - Kerala

MG University

Holdings details from MG University
Call Number: 658.827 SIB/T
Copy Live Status Unavailable

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