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Integrated Marketing Communication in Advertising and Promotion

书目详细资料
主要作者:	Terence A Shimp
格式:	Printed Book
出版:	Delhi Cengage learning 2012
版:	Ed.8
主题:	Marketing > Marketing - Communication > Advertising > Sales Promotion
在线阅读:	https://books.google.co.in/books/about/Integrated_Marketing_Communications_in_A.html?id=7tJgPwAACAAJ&redir_esc=y

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