Integrated Marketing Communication in Advertising and Promotion

Bibliographic Details
Main Author:	Terence A Shimp
Format:	Printed Book
Published:	Delhi Cengage learning 2012
Edition:	Ed.8
Subjects:	Marketing > Marketing - Communication > Advertising > Sales Promotion
Online Access:	https://books.google.co.in/books/about/Integrated_Marketing_Communications_in_A.html?id=7tJgPwAACAAJ&redir_esc=y

Holdings details from MG University
Call Number:	658.8
Copy	Live Status Unavailable

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