Integrated Marketing Communication in Advertising and Promotion

Antzeko izenburuak

• Advertising, promotion, and other aspects of integrated marketing communications /
  nork: Shimp, Terence A.
  Argitaratua: (2013)
• Integrated marketing communication in advertising and promotion/
  nork: Shimp,Terence A.
  Argitaratua: (2010)
• Advertising and promotion :an integrated marketing communications perspective/
  nork: Belch, George E.
  Argitaratua: (2013)
• Promotion management and marketing communication
  nork: Shimp, Terence.A
  Argitaratua: (1986)
• Promotion management and marketing communications
  nork: Shimp, Terence A.
  Argitaratua: (1986)