Terence A Shimp. (2012). Integrated Marketing Communication in Advertising and Promotion (Ed.8.). Cengage learning.
Citación estilo ChicagoTerence A Shimp. Integrated Marketing Communication in Advertising and Promotion. Ed.8. Delhi: Cengage learning, 2012.
Cita MLATerence A Shimp. Integrated Marketing Communication in Advertising and Promotion. Ed.8. Cengage learning, 2012.
Warning: These citations may not always be 100% accurate.