Terence A Shimp. (2012). Integrated Marketing Communication in Advertising and Promotion (Ed.8.). Cengage learning.
Chicago Edition CitationTerence A Shimp. Integrated Marketing Communication in Advertising and Promotion. Ed.8. Delhi: Cengage learning, 2012.
ציטוט MLATerence A Shimp. Integrated Marketing Communication in Advertising and Promotion. Ed.8. Cengage learning, 2012.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.