Marketing of High-Technology Products and Innovations

Bibliographic Details
Main Author: Jakki Mohr Sanjit Sengupta Stanley Slater
Format: Printed Book
Published: New Delhi Pearson 2015
Edition:Ed.3
Subjects:
High-Tech Market > High-Tech customer > High-Technology Marketing > Marketing - High-Technology Products
Online Access:https://books.google.co.in/books?id=1MAaAgAAQBAJ&dq=Marketing+of+High-Technology+Products+and+Innovations+Jakki+Mohr&hl=en&sa=X&ved=0ahUKEwi644qsjbfRAhXEP48KHeWGAsEQ6AEIOzAB

Internet

https://books.google.co.in/books?id=1MAaAgAAQBAJ&dq=Marketing+of+High-Technology+Products+and+Innovations+Jakki+Mohr&hl=en&sa=X&ved=0ahUKEwi644qsjbfRAhXEP48KHeWGAsEQ6AEIOzAB

MG University

Holdings details from MG University
Call Number: 658.8 MOH/M
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