Brand Equity:An Indian Perspective

Bibliographic Details
Main Author: Sangeeta Trott Vinod V Sople
Format: Printed Book
Published: Delhi PHI Learing 2016
Subjects:
Brand management > Brand equity
Online Access:https://books.google.co.in/books?id=d9Z4CwAAQBAJ&pg=PA221&dq=Brand+Equity:An+Indian+Perspective+Sangeeta&hl=en&sa=X&ved=0ahUKEwjEvKDnja3RAhXLro8KHS1gDt0Q6AEILjAA#v=onepage&q=Brand%20Equity%3AAn%20Indian%20Perspective%20Sangeeta&f=false

Internet

https://books.google.co.in/books?id=d9Z4CwAAQBAJ&pg=PA221&dq=Brand+Equity:An+Indian+Perspective+Sangeeta&hl=en&sa=X&ved=0ahUKEwjEvKDnja3RAhXLro8KHS1gDt0Q6AEILjAA#v=onepage&q=Brand%20Equity%3AAn%20Indian%20Perspective%20Sangeeta&f=false

MG University

Holdings details from MG University
Call Number: 658.827 TRO/B
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