Strategic Brand Management for B2B Markets: A road map for organizational transformation

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Bibliographic Details
Main Author: Sharad Sarin
Format: Printed Book
Published: New Delhi Sage 2016
Edition:2 Ed.
Subjects:
Branding(Marketing)
Brand name products - Management
Product Management - India
Online Access:https://books.google.co.in/books?id=DrWqCwAAQBAJ&pg=PT2&lpg=PT2&dq=Strategic+Brand+Management+for+B2B+Markets:+A+roadmap+for+organizational+transformation&source=bl&ots=kcqMbVnt6L&sig=kBpXv211vfsFa-yHCV-Vlvmseto&hl=en&sa=X&ved=0ahUKEwihmJHv2azRAhVFto8KHTkSAdsQ6AEITjAJ#v=onepage&q=Strategic%20Brand%20Management%20for%20B2B%20Markets%3A%20A%20roadmap%20for%20organizational%20transformation&f=false

Internet

https://books.google.co.in/books?id=DrWqCwAAQBAJ&pg=PT2&lpg=PT2&dq=Strategic+Brand+Management+for+B2B+Markets:+A+roadmap+for+organizational+transformation&source=bl&ots=kcqMbVnt6L&sig=kBpXv211vfsFa-yHCV-Vlvmseto&hl=en&sa=X&ved=0ahUKEwihmJHv2azRAhVFto8KHTkSAdsQ6AEITjAJ#v=onepage&q=Strategic%20Brand%20Management%20for%20B2B%20Markets%3A%20A%20roadmap%20for%20organizational%20transformation&f=false

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